Mission and vision statements are essential components of any successful business. They provide a clear direction for the company and help to motivate employees and customers alike. A mission statement outlines the purpose of the company, while a vision statement describes the company’s aspirations for the future. In this article, we will explore 32 inspiring mission and vision statement examples that can help to motivate your customers.
1. Nike: “To bring inspiration and innovation to every athlete in the world.”
Nike’s mission statement is simple yet powerful. It speaks to the company’s commitment to inspiring athletes of all levels to achieve their goals.
2. Google: “To organize the world’s information and make it universally accessible and useful.”
Google’s mission statement reflects the company’s focus on providing access to information and making it easy to find.
3. Amazon: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
Amazon’s mission statement emphasizes the company’s dedication to providing exceptional customer service and a wide range of products.
4. Apple: “To bring the best user experience to its customers through its innovative hardware, software, and services.”
Apple’s mission statement highlights the company’s focus on creating products that are both innovative and user-friendly.
5. Coca-Cola: “To refresh the world in mind, body, and spirit; to inspire moments of optimism and happiness through our brands and actions.”
Coca-Cola’s mission statement emphasizes the company’s commitment to bringing joy and happiness to its customers through its products.
6. Microsoft: “To empower every person and every organization on the planet to achieve more.”
Microsoft’s mission statement reflects the company’s focus on providing tools and technology that help people achieve their goals.
7. Tesla: “To accelerate the world’s transition to sustainable energy.”
Tesla’s mission statement highlights the company’s commitment to creating a more sustainable future through its innovative electric vehicles.
8. Airbnb: “To help create a world where you can belong anywhere.”
Airbnb’s mission statement emphasizes the company’s focus on providing unique and authentic travel experiences that allow people to feel at home anywhere in the world.
9. Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Patagonia’s mission statement reflects the company’s commitment to sustainability and environmental responsibility.
10. Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
Starbucks’ mission statement emphasizes the company’s focus on creating a welcoming and inclusive environment for its customers.
11. Warby Parker: “To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.”
Warby Parker’s mission statement highlights the company’s commitment to providing affordable eyewear while also making a positive impact on society.
12. TOMS: “To improve lives through business.”
TOMS’ mission statement reflects the company’s focus on using business as a force for good and making a positive impact on people’s lives.
13. Zappos: “To provide the best customer service possible.”
Zappos’ mission statement emphasizes the company’s dedication to providing exceptional customer service and creating a positive shopping experience for its customers.
14. Whole Foods: “To nourish people and the planet.”
Whole Foods’ mission statement reflects the company’s commitment to providing healthy and sustainable food options while also promoting environmental responsibility.
15. Ben & Jerry’s: “To make, distribute, and sell the finest quality all-natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.”
Ben & Jerry’s mission statement highlights the company’s commitment to using natural ingredients and promoting environmental responsibility.
16. The Body Shop: “To dedicate our business to the pursuit of social and environmental change.”
The Body Shop’s mission statement reflects the company’s focus on using business as a force for good and making a positive impact on society and the environment.
17. Southwest Airlines: “To connect people to what’s important in their lives through friendly, reliable, and low-cost air travel.”
Southwest Airlines’ mission statement emphasizes the company’s commitment to providing affordable and reliable air travel while also creating a positive customer experience.
18. LinkedIn: “To connect the world’s professionals to make them more productive and successful.”
LinkedIn’s mission statement reflects the company’s focus on providing tools and resources that help professionals achieve their goals.
19. Dropbox: “To simplify the way people work together.”
Dropbox’s mission statement emphasizes the company’s focus on providing easy-to-use tools that help people collaborate and work more efficiently.
20. Uber: “To ignite opportunity by setting the world in motion.”
Uber’s mission statement highlights the company’s commitment to creating opportunities for people through its innovative transportation services.
21. Etsy: “To keep commerce human.”
Etsy’s mission statement reflects the company’s focus on creating a
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