marketing teams

Oliver Jay’s tenure as Chief Revenue Officer (CRO) at Asana has been marked by numerous insights and key takeaways that...

Exploring the Future of Sales: A Guide to Establishing a Sustainable Sales Practice in 6 Steps Sales is an ever-evolving...

A Comprehensive Guide on Hiring a Product-Led Sales Leader for Every Stage of Your Business – Insights from OpenView In...

Marc Benioff, the CEO of Salesforce, recently shared some insights into the work schedule of engineers and sales/marketing teams at...

Building a world-class product marketing organization is crucial for the success of any company. It requires a strategic approach, a...

An In-depth Blueprint for Action: Understanding Product-led Sales by OpenView In today’s competitive business landscape, companies are constantly seeking new...

In the world of business, lead generation is often seen as the holy grail of success. Companies invest significant time...

In the world of marketing and sales, lead generation is often considered the holy grail. Businesses spend significant time, effort,...

Understanding Ownership of Growth in SaaS: Insights from Data Analysis – OpenView Software-as-a-Service (SaaS) has revolutionized the way businesses operate,...

Launching a successful startup and achieving $100 million in annual recurring revenue (ARR) is no easy feat. It requires careful...

According to a recent report by SaaStr, only 18% of sales teams are meeting their targets. This is a concerning...

Artificial intelligence (AI) has been a buzzword in the marketing industry for quite some time now. With the increasing demand...

Collaboration between sales and web marketing is crucial for the success of any business. However, sometimes this collaboration can be...

Marketing is an essential aspect of any business, and it is crucial to have a well-planned and executed marketing strategy...

Scaling a go-to-market strategy is a crucial step for any business looking to grow and expand. However, it can be...