The global banking crisis of 2008-2009 had a major impact on the economy, but it also had an unexpected effect on the software-as-a-service (SaaS) industry. During this period, there was a surge in mergers and acquisitions (M&A) activity in the SaaS space, with more than $18 billion worth of deals being completed. Three of the most notable acquisitions during this period were Qualtrics, Cvent, and Momentive.
Qualtrics is a Utah-based provider of customer experience management software. In 2008, the company was acquired by SAP for $8 billion. This acquisition was part of SAP’s strategy to expand its presence in the SaaS market. The deal was seen as a major win for Qualtrics, which had been struggling to gain traction in the market prior to the acquisition.
Cvent is a Virginia-based provider of event management software. In 2009, the company was acquired by Vista Equity Partners for $1.65 billion. This acquisition was part of Vista’s strategy to expand its portfolio of SaaS companies. The deal was seen as a major win for Cvent, which had been struggling to gain traction in the market prior to the acquisition.
Momentive is a New York-based provider of enterprise resource planning (ERP) software. In 2009, the company was acquired by Apollo Global Management for $1.3 billion. This acquisition was part of Apollo’s strategy to expand its presence in the SaaS market. The deal was seen as a major win for Momentive, which had been struggling to gain traction in the market prior to the acquisition.
The acquisitions of Qualtrics, Cvent, and Momentive during the global banking crisis demonstrate the potential of SaaS M&A during times of economic uncertainty. These deals were seen as major wins for the companies involved, as they provided them with the resources and capital needed to expand their businesses and gain market share. Furthermore, these deals also provided investors with an opportunity to capitalize on the potential of SaaS companies during a time when many other industries were struggling.
Overall, the acquisitions of Qualtrics, Cvent, and Momentive during the global banking crisis demonstrate the potential of SaaS M&A during times of economic uncertainty. These deals provided companies with the resources and capital needed to expand their businesses and gain market share, while also providing investors with an opportunity to capitalize on the potential of SaaS companies during a time when many other industries were struggling.
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