The global financial crisis of 2008 had a lasting impact on the world economy, and the software-as-a-service (SaaS) industry was no exception. Despite the economic downturn, there were still some major mergers and acquisitions (M&A) deals that took place in the SaaS space during this time. Three of the most notable deals were the acquisitions of Qualtrics, Cvent, and Momentive.
Qualtrics is a leading provider of customer experience management software. In 2008, it was acquired by SAP for $8 billion. This acquisition was particularly noteworthy because it was one of the largest M&A deals in the SaaS industry at the time. The acquisition allowed SAP to expand its reach into the customer experience management space and gave Qualtrics access to a larger customer base.
Cvent is a cloud-based event management software company. In 2009, it was acquired by Vista Equity Partners for $1.65 billion. This acquisition allowed Cvent to expand its reach into the enterprise market and gave Vista Equity Partners access to a new market segment.
Momentive is a specialty chemicals company that produces silicone-based products. In 2009, it was acquired by Apollo Global Management for $3.8 billion. This acquisition allowed Momentive to expand its product portfolio and gave Apollo Global Management access to a new market segment.
These three acquisitions demonstrate that even during a global financial crisis, there are still opportunities for companies to grow through M&A deals. The acquisitions of Qualtrics, Cvent, and Momentive show that companies can still find success even in difficult economic times.
Overall, the acquisitions of Qualtrics, Cvent, and Momentive demonstrate that even during a global financial crisis, there are still opportunities for companies to grow through M&A deals. These three deals show that companies can still find success even in difficult economic times and that M&A can be a powerful tool for growth.
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