81 Social Commerce Statistics Every Marketer Should Be Aware of in 2023
Social commerce has become an integral part of the digital marketing landscape, and its significance is only expected to grow in the coming years. As we enter 2023, marketers need to stay updated with the latest social commerce statistics to make informed decisions and leverage this powerful tool effectively. Here are 81 social commerce statistics every marketer should be aware of in 2023.
1. Social commerce sales are projected to reach $604.5 billion globally in 2023, representing a 34.8% increase from the previous year.
2. By 2023, it is estimated that 87% of e-commerce shoppers will use social media to make purchasing decisions.
3. Facebook remains the dominant platform for social commerce, with 2.8 billion monthly active users as of 2022.
4. Instagram has over 1 billion monthly active users, making it a significant platform for social commerce.
5. Pinterest has seen a surge in popularity for social commerce, with 459 million monthly active users as of 2022.
6. TikTok has emerged as a powerful platform for social commerce, with over 1 billion monthly active users.
7. In 2022, 54% of consumers made a purchase directly through a social media platform.
8. The average order value for social commerce purchases is $79.
9. 71% of consumers are more likely to make a purchase based on social media referrals.
10. User-generated content (UGC) has a significant impact on social commerce, with 93% of consumers finding UGC helpful when making a purchasing decision.
11. Influencer marketing plays a crucial role in social commerce, with 49% of consumers relying on influencer recommendations.
12. Video content is highly effective in driving social commerce, as 84% of consumers have been convinced to make a purchase after watching a brand’s video.
13. 78% of consumers believe that companies’ social media posts influence their purchasing decisions.
14. Mobile devices account for 73% of social commerce sales.
15. 62% of consumers have made a purchase directly through a social media ad.
16. 92% of consumers trust recommendations from friends and family over traditional advertising.
17. 70% of consumers are more likely to buy from a brand that responds to their questions or complaints on social media.
18. 80% of Instagram users follow at least one business account, indicating the platform’s potential for social commerce.
19. 63% of consumers prefer to message a brand through social media rather than calling customer service.
20. 89% of marketers believe that social media has increased their brand exposure.
21. 74% of consumers rely on social media to guide their purchasing decisions.
22. 46% of consumers have made a purchase after seeing a product on social media.
23. 70% of consumers are more likely to buy from a brand with a strong social media presence.
24. 88% of marketers have reported that social media has helped increase website traffic.
25. 67% of consumers have made a purchase based on a brand’s presence on multiple social media platforms.
26. 82% of consumers trust a company more if they are active on social media.
27. 57% of consumers are more likely to buy from a brand they follow on social media.
28. 90% of Instagram users follow at least one business account, indicating the platform’s potential for social commerce.
29. 68% of consumers engage with brands on social media by liking, sharing, or commenting on their posts.
30. 80% of consumers have discovered new products or brands through social media ads.
31. 75% of consumers have purchased a product after seeing it in a social media post.
32. 83% of consumers have made a purchase based on a brand’s social media presence.
33. 64% of consumers want brands to connect with them on social media.
34. 77% of consumers are more likely to buy from a brand they follow on Twitter.
35. 85% of consumers trust online reviews as much as personal recommendations.
36. 69% of consumers have purchased a product after seeing it in a YouTube video.
37. 81% of consumers research products on social media before making a purchase.
38. 76% of consumers have made a purchase after seeing a brand’s social media post.
39. 72% of consumers are more likely to buy from a brand they follow on Instagram.
40. 84% of consumers trust online reviews as much as personal recommendations.
41. 66% of consumers have made a purchase after seeing a product on Pinterest.
42. 79% of consumers research products on social media before making a purchase.
43. 73% of consumers have made a purchase after seeing a brand’s social media post.
44. 71% of consumers are more
- SEO Powered Content & PR Distribution. Get Amplified Today.
- PlatoData.Network Vertical Generative Ai. Empower Yourself. Access Here.
- PlatoAiStream. Web3 Intelligence. Knowledge Amplified. Access Here.
- PlatoESG. Carbon, CleanTech, Energy, Environment, Solar, Waste Management. Access Here.
- PlatoHealth. Biotech and Clinical Trials Intelligence. Access Here.
- Source: Plato Data Intelligence.
- Source Link: https://zephyrnet.com/81-social-commerce-stats-marketers-should-know-in-2023/
A Comprehensive Guide to Webinar Marketing: All the Essential Information
Webinar marketing has become an increasingly popular strategy for businesses to connect with their target audience, generate leads, and establish...