Activision is one of the biggest video game publishers in the world, and it has been a major player in the gaming industry for decades. The company has a long history of producing some of the most popular franchises, such as Call of Duty, World of Warcraft, and Skylanders. Recently, Activision has been generating most of its revenue from Sony, and less from Xbox.
The reason for this is that Sony has a much larger user base than Xbox. Sony’s PlayStation 4 console has sold more than 100 million units worldwide, while the Xbox One has only sold around 40 million units. This means that Sony has a much larger potential customer base for Activision’s games. Additionally, Sony has a more established relationship with Activision than Microsoft does. Sony has been working with Activision since the early days of the PlayStation, and they have a long history of collaboration.
Furthermore, Sony has been more aggressive in promoting Activision’s games than Microsoft has. Sony has been offering exclusive content for some of Activision’s games, such as Call of Duty: Black Ops 4. This exclusive content gives players an incentive to purchase the game on PlayStation instead of Xbox. Additionally, Sony has been offering discounts and promotions for Activision’s games, which helps to increase sales.
It is also important to note that Sony’s PlayStation Network is much more popular than Microsoft’s Xbox Live. This means that more people are likely to purchase downloadable content for Activision’s games on PlayStation than on Xbox. Additionally, Sony’s PlayStation Plus subscription service offers free games every month, which helps to increase sales of Activision’s games.
Overall, it is clear that Activision is generating most of its revenue from Sony, and less from Xbox. This is due to Sony’s larger user base, more established relationship with Activision, and more aggressive promotion of Activision’s games. Additionally, Sony’s PlayStation Network is more popular than Microsoft’s Xbox Live, which helps to increase sales of downloadable content for Activision’s games.
Source: Plato Data Intelligence: PlatoAiStream