Autoblog recently reported that Toyota has made a significant change to its popular Highlander SUV for the 2024 model year. The Japanese automaker has decided to eliminate the base L trim from the lineup, resulting in a $2,500 increase in the entry price for this highly sought-after vehicle. This move has sparked interest and discussion among car enthusiasts and potential buyers alike.
The Toyota Highlander has long been recognized as a reliable and versatile SUV, offering a spacious interior, comfortable ride, and a range of advanced safety features. With its reputation for quality and dependability, the Highlander has become a popular choice for families and individuals looking for a capable and practical vehicle.
However, the decision to remove the base L trim from the 2024 Highlander lineup has raised eyebrows. The L trim was previously the most affordable option, serving as an entry-level choice for budget-conscious buyers. With its removal, Toyota has effectively increased the starting price of the Highlander by $2,500.
While this price increase may deter some potential buyers, it is important to consider the reasons behind Toyota’s decision. Automakers often make adjustments to their vehicle lineups based on market demand and production costs. By eliminating the base L trim, Toyota may be streamlining its manufacturing process and focusing on higher-end trims that offer more features and options.
It is worth noting that even with the removal of the base L trim, the 2024 Toyota Highlander still offers a range of trims to suit different budgets and preferences. The remaining trims include the LE, XLE, Limited, and Platinum, each offering various levels of luxury and technology features. While these trims may come at a higher price point, they also provide additional amenities and advancements that may justify the increased cost for some buyers.
Furthermore, it is essential to consider the overall value proposition of the Toyota Highlander. Despite the price increase, this SUV continues to offer a spacious and comfortable cabin, a smooth and refined ride, and a strong reputation for reliability. Additionally, the Highlander boasts a range of safety features, including Toyota Safety Sense, which comes standard across all trims. These factors contribute to the Highlander’s appeal and may outweigh the initial price increase for many buyers.
Ultimately, the decision to eliminate the base L trim from the 2024 Toyota Highlander lineup may have its pros and cons. While it does result in a $2,500 increase in the entry price, it also allows Toyota to focus on higher-end trims that offer more features and options. Buyers will need to carefully consider their budget and priorities when deciding whether the Highlander is still a viable option for them.
As with any major change in the automotive industry, it is advisable for potential buyers to visit their local Toyota dealership and test drive the 2024 Highlander to assess its value and suitability firsthand. By experiencing the vehicle’s performance, features, and overall driving experience, buyers can make an informed decision about whether the price increase is justified for their needs and preferences.
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