Autoblog recently reported that Toyota has made a significant change to its popular Highlander SUV for the 2024 model year. The Japanese automaker has decided to eliminate the base L trim from the lineup, resulting in a $2,500 increase in the starting price. This move has sparked interest and discussion among car enthusiasts and potential buyers alike.
The Toyota Highlander has been a staple in the midsize SUV segment for many years, offering a blend of comfort, reliability, and versatility. With its spacious interior, advanced safety features, and strong performance, the Highlander has been a go-to choice for families and individuals seeking a capable and practical vehicle.
However, the decision to remove the base L trim from the 2024 Highlander lineup has raised eyebrows. The L trim was previously the entry-level option, providing a more affordable starting point for those looking to purchase a Highlander. With its removal, the starting price of the Highlander has increased by $2,500 across all remaining trims.
Toyota has not provided an official explanation for this change, but industry experts speculate that it may be due to various factors. One possible reason could be the increasing costs of production and materials. As automakers face rising expenses, they often make adjustments to their product offerings to maintain profitability.
Another reason could be Toyota’s desire to streamline its lineup and simplify the purchasing process for customers. By eliminating the base L trim, Toyota may be aiming to reduce complexity and offer a more straightforward range of options. This could potentially enhance the overall buying experience for consumers.
While the removal of the base L trim may disappoint some budget-conscious buyers, it is important to note that the Highlander still offers a range of other trims to choose from. These include the LE, XLE, Limited, and Platinum trims, each offering an array of features and upgrades.
The LE trim now serves as the new entry-level option for the 2024 Highlander. Despite the price increase, it still provides a compelling package with a host of standard features. These include a touchscreen infotainment system, Apple CarPlay and Android Auto compatibility, adaptive cruise control, lane-keeping assist, and automatic emergency braking.
For those seeking additional luxury and convenience, the XLE trim offers features like leather upholstery, a power liftgate, heated front seats, and a larger touchscreen display. The Limited and Platinum trims further enhance the Highlander’s offerings with features such as a premium JBL audio system, panoramic sunroof, ventilated front seats, and a 12.3-inch touchscreen.
While the removal of the base L trim may result in a higher starting price for the 2024 Toyota Highlander, it is important to consider the overall value and features offered by the remaining trims. Toyota has always been known for its commitment to quality and reliability, and the Highlander continues to embody these traits.
Ultimately, the decision to eliminate the base L trim may be a strategic move by Toyota to adapt to changing market conditions and consumer preferences. While it may disappoint some potential buyers looking for a more affordable option, the Highlander’s remaining trims still provide a compelling package with a range of features and capabilities.
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