Backbase, a leading digital banking platform provider, has announced that it will be assisting Vietnam’s ABBANK in advancing its digital transformation strategies. This partnership is expected to help ABBANK enhance its customer experience and increase its operational efficiency.
ABBANK is one of the leading commercial banks in Vietnam, with a strong focus on providing innovative and customer-centric banking solutions. The bank has been investing heavily in digital transformation initiatives to keep up with the changing needs of its customers and the evolving banking landscape.
Backbase’s digital banking platform is designed to help banks and financial institutions create seamless and personalized customer experiences across all channels. The platform offers a range of features, including mobile banking, online banking, and customer relationship management tools.
Through this partnership, ABBANK will be able to leverage Backbase’s expertise and technology to enhance its digital capabilities and provide a more intuitive and engaging customer experience. The bank will also be able to streamline its operations and improve its efficiency by automating manual processes and reducing paperwork.
“We are excited to partner with ABBANK to help them achieve their digital transformation goals,” said Jouk Pleiter, CEO of Backbase. “Our platform is designed to help banks create a seamless and personalized customer experience, which is critical in today’s competitive banking landscape.”
This partnership comes at a time when the demand for digital banking services is growing rapidly in Vietnam. According to a recent report by the State Bank of Vietnam, the number of mobile banking users in the country has increased by 200% over the past two years, reaching over 30 million users in 2020.
“Digital transformation is a key priority for ABBANK as we strive to provide our customers with the best possible banking experience,” said Nguyen Duc Huong, CEO of ABBANK. “We are confident that Backbase’s platform will help us achieve our goals and stay ahead of the curve in the rapidly evolving banking industry.”
In conclusion, the partnership between Backbase and ABBANK is expected to bring significant benefits to both parties. ABBANK will be able to enhance its digital capabilities and provide a more seamless and personalized customer experience, while Backbase will be able to expand its presence in the rapidly growing Vietnamese market. This partnership is a testament to the importance of digital transformation in the banking industry and the role that technology providers like Backbase can play in helping banks achieve their goals.
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- Source: Plato Data Intelligence: PlatoData