Berkshire Partners Successfully Sells Mielle in a Short Span of Time, Following its Investment in the Hair Product Business Two Years Ago.

Berkshire Partners, a Boston-based private equity firm, has successfully sold Mielle, a hair product business, just two years after investing in the company. The sale is a testament to the firm’s ability to identify and invest in promising businesses and help them grow quickly.

Mielle was founded in 2014 by Monique Rodriguez, a registered nurse who was inspired to create natural hair products after struggling with her own hair. The company quickly gained a following among women with curly and textured hair, offering a range of products made with natural ingredients like honey, ginger, and avocado.

In 2018, Berkshire Partners invested in Mielle, providing the company with the capital and expertise it needed to expand its product line and distribution channels. The firm helped Mielle launch new products, including a line of children’s hair care products, and expand its presence in retail stores like Target and Sally Beauty.

Thanks to these efforts, Mielle’s revenue grew rapidly over the past two years. The company’s sales increased by more than 50% in 2019 alone, and it continued to see strong growth in 2020 despite the challenges posed by the COVID-19 pandemic.

Now, Berkshire Partners has sold Mielle to a group of investors led by private equity firm Main Post Partners. The terms of the deal were not disclosed, but sources say that the sale valued Mielle at more than $100 million.

The sale is a win for both Berkshire Partners and Mielle. Berkshire Partners was able to generate a strong return on its investment in just two years, while Mielle was able to find a new partner that can help it continue to grow and expand.

For Berkshire Partners, the success of the Mielle investment is just the latest example of its ability to identify and invest in promising businesses. The firm has a long track record of investing in companies across a range of industries, including consumer products, healthcare, and technology.

Overall, the sale of Mielle is a testament to the power of private equity firms to help businesses grow and succeed. By providing capital and expertise, firms like Berkshire Partners can help companies like Mielle reach their full potential and create value for investors and customers alike.

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