Berlin-based Urban Sports Club has recently secured an impressive €95 million in funding for its sports and wellness platform. The investment comes at a time when the demand for fitness and wellness services is on the rise, and Urban Sports Club aims to capitalize on this trend by expanding its offerings and reach across Europe.
Founded in 2012, Urban Sports Club has quickly become a leading player in the fitness industry. The platform offers a flexible membership that allows users to access a wide range of sports and wellness activities, including gym workouts, yoga classes, swimming, and even team sports. With a single membership, users can choose from thousands of partner facilities across various cities in Europe.
The recent funding round was led by German venture capital firm, Partech, with participation from existing investors such as Holtzbrinck Ventures, E.Ventures, and Rocket Internet. This substantial investment will enable Urban Sports Club to further enhance its platform and expand its operations into new markets.
The company plans to use the funds to improve its technology infrastructure, develop new features, and enhance the overall user experience. Additionally, Urban Sports Club aims to expand its presence in existing markets, including Germany, France, Italy, Spain, and Portugal. The funding will also support the company’s entry into new markets, with a focus on Eastern Europe.
Urban Sports Club’s success can be attributed to its unique business model that caters to the evolving needs of modern fitness enthusiasts. Unlike traditional gym memberships that often come with long-term contracts and limited access to facilities, Urban Sports Club offers a flexible and convenient solution. Users can choose from various membership options based on their preferences and fitness goals, allowing them to explore different activities without being tied down to a single location or activity.
The platform’s user-friendly app makes it easy for members to discover and book activities at partner facilities. With just a few taps on their smartphones, users can find nearby gyms or fitness classes, check availability, and reserve their spot. This seamless experience has contributed to Urban Sports Club’s growing popularity among fitness enthusiasts who value convenience and variety.
The COVID-19 pandemic has undoubtedly impacted the fitness industry, with many gyms and sports facilities temporarily closing their doors. However, Urban Sports Club has adapted to the changing landscape by offering virtual classes and outdoor activities to its members. This flexibility has allowed the company to maintain its user base and even attract new customers during these challenging times.
With the new funding, Urban Sports Club aims to further strengthen its position in the market and become the go-to platform for sports and wellness activities in Europe. The company’s expansion plans align with the increasing demand for flexible fitness solutions, as more people prioritize their health and well-being.
As the world gradually recovers from the pandemic, Urban Sports Club’s comprehensive platform and flexible membership options are likely to resonate with individuals seeking a convenient and diverse fitness experience. With its recent funding round, the company is well-positioned to capitalize on this growing market and continue its mission of making sports and wellness accessible to all.
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