In 1984, Apple aired a revolutionary commercial during the Super Bowl to introduce their new Macintosh computer. The commercial was a dystopian-style ad that featured a woman in a bright red jumpsuit running through a drab, grey room full of people in identical grey jumpsuits, throwing a sledgehammer at a giant screen with a Big Brother-like figure on it. What many people don’t know is that the man playing the Big Brother figure was none other than Bill Gates, the founder of Microsoft.
At the time, Apple and Microsoft were fierce competitors in the computer industry. Microsoft had just released its first version of Windows, which was seen as a direct competitor to the Macintosh. Apple wanted to make a statement with their commercial and chose Gates to be the face of their competition.
The commercial was an instant success and has since become one of the most iconic commercials of all time. It was seen as a bold statement by Apple that they were willing to take on their competition head-on. It also showed that Apple was willing to take risks and push boundaries in order to stand out from the competition.
Gates himself has said that he was honored to be chosen to play the Big Brother figure in the commercial. He also said that he thought it was a great way to show that Apple was willing to take risks and stand up to their competition.
The commercial was a huge success for Apple and helped launch the Macintosh computer into the mainstream. It also helped to solidify Apple’s place in the computer industry as a major player. To this day, it is still remembered as one of the most iconic commercials of all time and is a testament to Apple’s willingness to take risks and stand up to their competition.
It is amazing to think that one of the most iconic commercials of all time featured none other than Bill Gates, the founder of Microsoft. It is a testament to Apple’s willingness to take risks and stand up to their competition and shows that even in the face of fierce competition, they were willing to take risks and push boundaries in order to stand out from the rest.
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