BMW’s Big-Grille Design Proves Successful, Apologies to Internet Critics
In recent years, BMW has been making waves in the automotive industry with its bold and controversial big-grille design. This design choice has sparked heated debates among car enthusiasts and critics alike, with many taking to the internet to voice their disapproval. However, despite the backlash, BMW’s big-grille design has proven to be a successful move for the German automaker.
The big-grille design first made its appearance on the BMW X7, a luxury SUV that was introduced in 2018. The massive kidney grille on the front of the vehicle immediately caught people’s attention, and not always in a positive way. Internet critics were quick to express their disdain, calling it everything from “ugly” to “over-the-top.” Many believed that BMW had gone too far with this design choice and that it would be a major turn-off for potential buyers.
However, BMW stood by its decision and continued to implement the big-grille design across its lineup. The 7 Series, 4 Series, and even the iconic M3 and M4 models all received the controversial treatment. And to everyone’s surprise, these vehicles have been selling exceptionally well.
One of the reasons behind the success of BMW’s big-grille design is its ability to create a strong brand identity. The large kidney grille has become synonymous with BMW, instantly recognizable on the road. This distinctive feature sets BMW apart from its competitors and gives the brand a unique and powerful presence.
Furthermore, the big-grille design has also helped BMW appeal to a younger demographic. The bold and aggressive look of these vehicles resonates with younger buyers who are seeking a more daring and expressive design. By embracing this controversial design choice, BMW has managed to attract a new generation of customers who are looking for something different from the traditional luxury car aesthetic.
Another factor contributing to the success of the big-grille design is its association with performance. BMW has long been known for its sporty and dynamic driving experience, and the big-grille design only enhances this perception. The large grille gives the impression of a powerful engine lurking behind it, ready to unleash its full potential on the road. This visual cue creates excitement and anticipation, further enticing buyers who are seeking a thrilling driving experience.
While internet critics may still voice their disapproval, it is clear that BMW’s big-grille design has struck a chord with consumers. The sales numbers speak for themselves, with BMW reporting strong demand for vehicles featuring this controversial design element. It goes to show that sometimes, taking risks and going against popular opinion can pay off in unexpected ways.
In conclusion, BMW’s big-grille design has proven to be a successful move for the automaker, despite the initial backlash from internet critics. This bold design choice has helped BMW create a strong brand identity, appeal to a younger demographic, and enhance its association with performance. As sales continue to soar, it is evident that BMW’s big-grille design is here to stay, and the automaker owes no apologies to its internet critics.
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- Source Link: https://zephyrnet.com/sorry-internet-the-big-grille-thing-seems-to-be-working-for-bmw/