Citi Treasury and Trade Solutions (TTS) is a division of Citigroup, a global financial services company. TTS provides a range of cash management, trade finance, and securities services to corporate and institutional clients. In recent years, TTS has been focused on enhancing its customer experience and driving revenue growth through innovation and technology.
One of the key initiatives that TTS has undertaken is the development of its digital platform, CitiDirect BE. This platform provides clients with a single point of access to all of their banking services, including cash management, trade finance, and securities services. The platform is designed to be intuitive and user-friendly, with a range of features that make it easy for clients to manage their accounts and transactions.
Another area of focus for TTS has been the development of new products and services that meet the evolving needs of its clients. For example, TTS has launched a range of solutions that help clients manage their working capital more effectively, including supply chain finance and receivables financing. These solutions enable clients to optimize their cash flow and improve their liquidity, which can have a significant impact on their bottom line.
TTS has also been investing in technology to improve its operational efficiency and reduce costs. For example, the division has implemented robotic process automation (RPA) to automate repetitive tasks and streamline processes. This has enabled TTS to reduce its operational costs while improving the speed and accuracy of its services.
All of these initiatives have contributed to TTS’s impressive revenue growth in recent years. In 2019, TTS reported revenue growth of 34%, driven by strong performance across all of its business lines. This growth was driven by a combination of factors, including increased client adoption of digital solutions, the launch of new products and services, and improved operational efficiency.
In conclusion, Citi Treasury and Trade Solutions has been focused on enhancing its customer experience and driving revenue growth through innovation and technology. The division has developed a range of digital solutions that make it easy for clients to manage their banking services, launched new products and services that meet the evolving needs of its clients, and invested in technology to improve its operational efficiency. These initiatives have contributed to TTS’s impressive revenue growth in recent years, and position the division well for continued success in the future.
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- Source: Plato Data Intelligence: PlatoData