Cure Hydration, a natural hydration brand, has recently secured $5.6 million in funding to strengthen its position as the leading brand in the rapidly growing hydration market. The funding was led by venture capital firm Lerer Hippeau, with participation from M3 Ventures, Litani Ventures, and other investors.
Cure Hydration was founded in 2018 by Lauren Picasso and John Sherwin, who were inspired to create a natural alternative to traditional sports drinks after experiencing the negative effects of dehydration themselves. The brand’s flagship product is a powder mix that contains electrolytes, vitamins, and minerals, designed to help people stay hydrated and replenish their bodies after exercise or illness.
The hydration market has been growing rapidly in recent years, as more people become aware of the importance of staying hydrated for overall health and wellness. According to a report by Grand View Research, the global sports drink market is expected to reach $32.4 billion by 2025, driven by increasing demand for natural and organic products.
Cure Hydration has positioned itself as a leader in this market by offering a natural alternative to traditional sports drinks, which are often high in sugar and artificial ingredients. The brand’s products are made with all-natural ingredients, including coconut water, pink Himalayan salt, and organic lemon juice.
The recent funding will allow Cure Hydration to expand its product line and reach more customers. The brand plans to launch new flavors and formats, including ready-to-drink bottles and single-serve packets. It also plans to invest in marketing and distribution to increase its presence in retail stores and online.
In a statement, Lauren Picasso, co-founder of Cure Hydration, said: “We’re thrilled to have the support of such experienced investors who share our vision for a healthier hydration category. With this funding, we’ll be able to accelerate our growth and bring our natural hydration solutions to even more people.”
The success of Cure Hydration reflects a growing trend towards natural and organic products in the health and wellness industry. As more consumers seek out healthier alternatives to traditional sports drinks, brands like Cure Hydration are well-positioned to capitalize on this trend and continue to grow in the years to come.
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