Cure Hydration, a natural hydration brand, has recently secured an additional $5.6 million in funding to strengthen its position as the leading natural hydration brand with rapid growth. The funding round was led by a group of investors, including Lerer Hippeau, M3 Ventures, Litani Ventures, and the founder of Seamless, Jason Finger.
Cure Hydration was founded in 2018 by Lauren Picasso and John Sherwin, who were inspired to create a natural hydration solution after experiencing the negative effects of sports drinks and sugary beverages. The company’s mission is to provide a healthier alternative to traditional sports drinks by using all-natural ingredients and science-backed formulas.
The company’s flagship product is a hydration powder that contains a balance of electrolytes, vitamins, and minerals to help replenish the body’s fluids and nutrients. The powder is available in three flavors: lemon-lime, grapefruit, and strawberry coconut.
Cure Hydration has seen rapid growth since its launch, with sales increasing by over 500% in the past year. The company has also gained a loyal following among athletes, fitness enthusiasts, and health-conscious consumers who are looking for a natural alternative to traditional sports drinks.
The additional funding will be used to expand Cure Hydration’s product line and distribution channels. The company plans to launch new products, including a hydration drink and a sleep aid, in the coming months. Cure Hydration also plans to expand its retail presence by partnering with more stores and gyms across the country.
In addition to its product expansion plans, Cure Hydration is also committed to sustainability. The company uses eco-friendly packaging and sources its ingredients from sustainable farms. Cure Hydration also donates a portion of its profits to organizations that provide clean drinking water to communities in need.
Overall, Cure Hydration’s success can be attributed to its commitment to providing a healthier alternative to traditional sports drinks and its focus on sustainability. With the additional funding, the company is well-positioned to continue its rapid growth and become the leading natural hydration brand in the market.
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