Determining the Value of Cutting Off Your Long Tail Keywords

Long tail keywords are phrases that are more specific and less commonly searched for than shorter, more general keywords. They typically consist of three or more words and are often used by searchers who are looking for something very specific. While long tail keywords may not generate as much traffic as shorter, more general keywords, they can be highly valuable for businesses that want to target a specific audience.

However, there may come a time when a business needs to evaluate the value of their long tail keywords and determine whether or not they should continue to use them. Here are some factors to consider when making this decision:

1. Traffic: The first thing to consider is how much traffic your long tail keywords are generating. If they are not generating enough traffic to justify the time and effort it takes to optimize for them, it may be time to cut them off. However, if they are generating a significant amount of traffic, it may be worth continuing to use them.

2. Conversion rate: Another important factor to consider is the conversion rate of your long tail keywords. Are they generating leads or sales for your business? If so, it may be worth continuing to use them. However, if they are not converting well, it may be time to cut them off and focus on other keywords that are more effective.

3. Competition: It’s also important to consider the level of competition for your long tail keywords. If there is a lot of competition, it may be difficult to rank well for these keywords and generate traffic. On the other hand, if there is little competition, it may be easier to rank well and generate traffic. Consider the level of competition when deciding whether or not to continue using your long tail keywords.

4. Cost: Finally, it’s important to consider the cost of optimizing for your long tail keywords. Is it costing you too much time and money to optimize for these keywords? If so, it may be time to cut them off and focus on other keywords that are more cost-effective.

In conclusion, determining the value of cutting off your long tail keywords requires careful consideration of several factors. By evaluating the traffic, conversion rate, competition, and cost of your long tail keywords, you can make an informed decision about whether or not to continue using them. Ultimately, the goal should be to focus on the keywords that generate the most value for your business.

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