Electric vehicles (EVs) are becoming increasingly popular as people look for more environmentally friendly modes of transportation. However, a recent report has revealed that dealerships are missing out on potential revenue from EV charging.
According to the report, dealerships in the UK are missing out on an estimated £27m in revenue from EV charging. This is due to a lack of investment in charging infrastructure and a failure to promote the benefits of EVs to customers.
The report, which was conducted by the Electric Vehicle Association (EVA) England, found that only 8% of dealerships in the UK have invested in EV charging infrastructure. This is despite the fact that EV sales are increasing year on year.
The lack of investment in charging infrastructure is not only costing dealerships potential revenue, but it is also hindering the growth of the EV market. Without adequate charging infrastructure, customers may be deterred from purchasing an EV due to concerns about range anxiety.
Furthermore, the report found that many dealerships are failing to promote the benefits of EVs to customers. This includes the lower running costs, reduced emissions, and tax incentives that come with owning an EV.
The EVA England has called on dealerships to invest in charging infrastructure and to promote the benefits of EVs to customers. They argue that this will not only increase revenue for dealerships but will also help to accelerate the transition to a low-carbon economy.
There are several ways in which dealerships can invest in charging infrastructure. This includes installing charging stations on their premises or partnering with third-party providers to offer charging services.
In addition, dealerships can promote the benefits of EVs by offering test drives and educating customers about the lower running costs and environmental benefits of owning an EV.
Overall, the report highlights the need for dealerships to invest in charging infrastructure and promote the benefits of EVs to customers. By doing so, they can not only increase revenue but also help to accelerate the transition to a low-carbon economy.
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- Source: Plato Data Intelligence: PlatoData