European Marketers Gain Enhanced Control over Online Data with the Merger of Cookie Information and Piwik PRO
In today’s digital age, data has become a valuable asset for businesses, especially for marketers. The ability to collect and analyze online data allows marketers to gain insights into consumer behavior, preferences, and trends, enabling them to make informed decisions and create targeted marketing campaigns. However, with the increasing concern over data privacy and regulations such as the General Data Protection Regulation (GDPR) in the European Union, marketers face challenges in collecting and utilizing online data while ensuring compliance.
To address these challenges, Cookie Information, a leading provider of cookie consent solutions, and Piwik PRO, a privacy-oriented analytics platform, have recently merged their technologies. This merger aims to empower European marketers with enhanced control over online data while ensuring compliance with data protection regulations.
Cookie Information specializes in providing cookie consent management solutions that help businesses obtain valid consent from website visitors for the use of cookies and other tracking technologies. With the GDPR’s requirement for explicit consent, Cookie Information’s technology enables marketers to obtain compliant consent from users, ensuring transparency and control over data collection.
On the other hand, Piwik PRO offers a privacy-focused analytics platform that allows businesses to collect and analyze website visitor data while respecting user privacy. Piwik PRO’s platform is designed to meet the strictest data protection regulations, including GDPR compliance. It provides marketers with valuable insights into user behavior, conversion rates, and other key metrics without compromising user privacy.
By merging their technologies, Cookie Information and Piwik PRO aim to provide European marketers with a comprehensive solution that addresses both consent management and analytics. This integration allows marketers to collect and analyze online data while ensuring compliance with data protection regulations.
One of the key benefits of this merger is the ability to obtain valid consent from website visitors for the use of cookies and tracking technologies. Cookie Information’s consent management solution seamlessly integrates with Piwik PRO’s analytics platform, enabling marketers to obtain compliant consent and track user behavior simultaneously. This ensures that marketers have the necessary consent to collect and analyze data, reducing the risk of non-compliance and potential fines.
Additionally, the merger provides marketers with enhanced control over data collection and processing. With Cookie Information and Piwik PRO’s combined technologies, marketers can easily manage user preferences, allowing users to exercise their right to opt-out or modify their consent choices. This level of control not only ensures compliance but also builds trust with users, as they have transparency and control over their data.
Furthermore, the merger enables marketers to gain valuable insights into user behavior and preferences. Piwik PRO’s analytics platform provides marketers with comprehensive data on website traffic, conversion rates, and other key metrics. This data allows marketers to understand their audience better, identify trends, and optimize their marketing strategies accordingly.
Overall, the merger of Cookie Information and Piwik PRO offers European marketers a powerful solution to navigate the complexities of data privacy regulations while harnessing the power of online data. By providing a comprehensive consent management and analytics platform, this merger empowers marketers to collect, analyze, and utilize online data effectively while ensuring compliance with data protection regulations. With enhanced control over data collection and processing, marketers can make informed decisions, create targeted campaigns, and ultimately drive business growth in a privacy-conscious manner.
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- Source Link: https://zephyrnet.com/cookie-information-and-piwik-pro-merge-to-give-european-marketers-more-control-over-their-online-data-sponsored-eu-startups/