Kickstarter campaigns can be a great way to fund creative projects, but they can also be a rollercoaster ride of emotions. One of the most challenging parts of running a Kickstarter campaign is managing the “dead zone” – that period in the middle of the campaign where pledges slow down and it feels like nothing is happening.
Chris Brimmage, a successful Kickstarter creator and founder of ComixLaunch, has some expert tips for managing the dead zone and keeping your campaign on track for success.
1. Plan ahead
The best way to avoid a dead zone is to plan ahead and have a strategy in place for the entire campaign. Brimmage recommends breaking the campaign down into smaller chunks and setting goals for each phase. This will help keep momentum going and give backers something to look forward to.
2. Keep communicating
Communication is key during a Kickstarter campaign, especially during the dead zone. Brimmage suggests sending regular updates to backers, even if there isn’t much new to report. This keeps them engaged and reminds them that the campaign is still active.
3. Offer new rewards
One way to generate excitement during the dead zone is to offer new rewards or stretch goals. Brimmage recommends having a few extra rewards or stretch goals in your back pocket that you can unveil if pledges start to slow down.
4. Reach out to your network
During the dead zone, it’s important to reach out to your network and ask for their support. Brimmage suggests sending personal messages to friends and family members, asking them to share the campaign with their own networks.
5. Stay positive
Finally, it’s important to stay positive during the dead zone. Brimmage acknowledges that it can be discouraging when pledges slow down, but he encourages creators to focus on the progress they’ve made so far and the support they’ve received from backers.
By following these expert tips from Chris Brimmage, creators can successfully manage the dead zone and keep their Kickstarter campaigns on track for success.
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