Financial services company Fidelity National Information Services (FIS) has recently announced its acquisition of Bond, a firm specializing in embedded finance. This move is expected to strengthen FIS’s position in the rapidly growing embedded finance market.
Embedded finance refers to the integration of financial services into non-financial products and services. For example, a retailer may offer a credit card or loan to customers at the point of sale, or a ride-sharing app may offer insurance coverage to drivers. This trend has been gaining momentum in recent years, as companies seek to provide more value to their customers and increase revenue streams.
Bond, founded in 2019, has quickly become a leader in the embedded finance space. The company provides a platform that enables businesses to offer financial products and services to their customers seamlessly. Bond’s technology allows for easy integration with existing systems and processes, making it an attractive option for companies looking to enter the embedded finance market.
FIS, on the other hand, is a well-established player in the financial services industry. The company provides a wide range of solutions, including payment processing, banking software, and wealth management services. With the acquisition of Bond, FIS will be able to expand its offerings to include embedded finance solutions.
The acquisition is expected to benefit both companies. Bond will gain access to FIS’s extensive customer base and resources, which will help accelerate its growth. FIS, on the other hand, will be able to offer its customers a more comprehensive suite of solutions, including embedded finance capabilities.
The embedded finance market is expected to continue growing in the coming years. According to a report by Deloitte, the market could reach $230 billion by 2025. This growth is being driven by several factors, including the increasing demand for seamless and convenient financial services, the rise of digital platforms, and the emergence of new technologies such as blockchain and artificial intelligence.
In conclusion, FIS’s acquisition of Bond is a significant move in the embedded finance space. The combination of FIS’s expertise in financial services and Bond’s innovative technology is expected to create a powerful offering for businesses looking to enter the embedded finance market. As the market continues to grow, we can expect to see more companies exploring this space and offering new and innovative financial products and services to their customers.
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- Source: Plato Data Intelligence.