Flipkart, India’s leading e-commerce platform, has been making waves in the financial technology (fintech) space. The company has been investing heavily in fintech strategies to expand its customer base and offer more services. Flipkart’s fintech strategies include insurtech, credit and debit cards, and cross-border currency conversion services.
Insurtech is one of Flipkart’s most recent fintech strategies. The company has partnered with Bajaj Allianz to offer its customers insurance products. Customers can now purchase insurance policies directly from Flipkart’s app. This allows customers to save time and money by not having to visit a physical insurance office.
Flipkart also offers its customers the ability to pay with credit and debit cards. Customers can link their cards to their Flipkart account and use them to make purchases. This makes shopping on Flipkart more convenient and secure. Flipkart also offers its customers the ability to pay with international cards, allowing customers to shop from anywhere in the world.
Finally, Flipkart has partnered with PayU to offer its customers cross-border currency conversion services. This allows customers to purchase items from Flipkart in their local currency, even if the item is priced in a different currency. This makes it easier for customers to shop on Flipkart without having to worry about exchange rates.
Flipkart’s fintech strategies are helping the company expand its customer base and offer more services. By offering insurtech, credit and debit cards, and cross-border currency conversion services, Flipkart is making it easier for customers to shop on its platform. This is helping the company stay ahead of the competition and remain a leader in the e-commerce space.
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- Source: Plato Data Intelligence: PlatoAiStream