General Motors (GM) has recently announced that it has hired a former Apple executive, who will lead the company’s software division. The move is seen as a significant step for GM, as it seeks to compete with tech giants like Tesla and Google in the race to develop self-driving cars.
The new hire, Doug Field, was previously the Vice President of Special Projects at Apple, where he oversaw the development of the company’s self-driving car project. Prior to that, he worked at Tesla, where he was responsible for the development of the Model 3 sedan.
Field’s appointment is part of GM’s broader strategy to transform itself into a technology company that produces not just cars, but also software and services. The company has been investing heavily in autonomous driving technology, and has already launched a number of vehicles with advanced driver assistance systems (ADAS).
GM’s CEO, Mary Barra, has said that the company plans to launch a fleet of self-driving cars for ride-sharing services by 2023. The company has also announced plans to invest $35 billion in electric and autonomous vehicle technology through 2025.
Field’s experience at Apple and Tesla will be invaluable to GM as it seeks to accelerate its development of self-driving cars. His expertise in software and hardware integration will be particularly important, as GM seeks to develop a seamless user experience for its customers.
In a statement announcing Field’s appointment, Barra said: “Doug’s track record of innovation and problem solving will help us continue to develop and deploy advanced technologies that help our customers stay safe and in control of their vehicles.”
Field himself said that he was excited to join GM at a time when the company was “redefining the future of transportation.” He added: “I’m looking forward to working with GM’s talented team to bring these technologies to market and deliver on our vision of a world with zero crashes, zero emissions and zero congestion.”
The appointment of Field is just the latest in a series of high-profile hires by GM as it seeks to transform itself into a technology company. Earlier this year, the company hired former Microsoft executive Kevin Scott as its Chief Technology Officer.
GM’s efforts to develop self-driving cars have been hampered by a number of setbacks in recent years, including a fatal crash involving one of its autonomous vehicles in 2018. However, the company has continued to invest heavily in the technology, and is widely seen as one of the leaders in the field.
With the appointment of Field, GM is sending a clear signal that it is serious about competing with tech giants like Tesla and Google in the race to develop self-driving cars. The company’s ambitious plans to launch a fleet of autonomous vehicles for ride-sharing services by 2023 are a clear indication of its determination to succeed in this rapidly evolving market.
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- Source: Plato Data Intelligence: PlatoData