General Motors (GM) has recently announced that it has hired a former Apple Vice President, who will be heading the company’s software team. The move comes as GM prepares to drop Apple CarPlay, a popular in-car infotainment system that allows drivers to access their iPhone’s features through their car’s dashboard.
The former Apple VP, who has not been named, will be responsible for developing GM’s own in-car software platform. This move is seen as a strategic decision by GM to reduce its reliance on third-party software providers like Apple and Google, and to have more control over the user experience in its vehicles.
Apple CarPlay was first introduced in 2014 and quickly gained popularity among car manufacturers. It allows drivers to access their iPhone’s features, such as music, maps, and messaging, through their car’s infotainment system. However, in recent years, some car manufacturers have started to develop their own in-car software platforms, which offer similar features and are more tailored to their specific vehicles.
GM has been working on its own in-car software platform for some time now. The company’s current infotainment system, called the GM Infotainment System, is already available in many of its vehicles. However, the new software platform is expected to be more advanced and offer more features than the current system.
The move to drop Apple CarPlay is not entirely surprising. In recent years, GM has been investing heavily in autonomous driving technology and electric vehicles. The company has also been working on developing its own connected car technology, which includes in-car software and advanced driver assistance systems.
By developing its own in-car software platform, GM will be able to offer a more seamless user experience for its customers. The new platform is expected to integrate with other GM technologies, such as its Super Cruise advanced driver assistance system, which allows for hands-free driving on certain highways.
The former Apple VP who will be leading GM’s software team brings a wealth of experience to the company. During his time at Apple, he was responsible for developing the company’s software platforms, including iOS and macOS. He also played a key role in the development of Apple CarPlay.
In conclusion, GM’s decision to drop Apple CarPlay and develop its own in-car software platform is a strategic move that will allow the company to have more control over the user experience in its vehicles. The hiring of a former Apple VP to lead the software team is a clear indication of GM’s commitment to developing advanced in-car technology. It will be interesting to see how the new platform compares to other in-car software platforms on the market and how it will be received by GM’s customers.
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- Source: Plato Data Intelligence: PlatoData