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Former President of GM, Lloyd Reuss, Passes Away at 86: A Look at His Legacy as a True GM Man

Lloyd Reuss, the former President of General Motors (GM), passed away on February 16, 2021, at the age of 86. Reuss was a true GM man, having spent over 40 years with the company and rising through the ranks to become its President in 1990. He left a lasting legacy at GM, having played a key role in the development of some of the company’s most iconic vehicles.

Reuss was born in Detroit in 1934 and grew up in a family that was deeply involved in the automotive industry. His father was a tool and die maker, and his mother worked as a secretary for GM. Reuss himself started working for GM in 1958 as an engineer, and he quickly rose through the ranks to become a top executive.

One of Reuss’s most significant contributions to GM was his work on the development of the Corvette. He was instrumental in the creation of the fourth-generation Corvette, which was introduced in 1984 and became one of the most popular sports cars of its time. Reuss was also involved in the development of other iconic GM vehicles, including the Camaro and the Pontiac Firebird.

In addition to his work on vehicle development, Reuss was also known for his leadership skills. He was a strong advocate for teamwork and collaboration, and he believed that the key to success at GM was to empower employees at all levels of the organization. Under his leadership, GM made significant strides in improving quality and reducing costs.

Reuss’s tenure as President of GM was not without its challenges, however. In 1992, he was forced to resign after a series of financial losses at the company. Despite this setback, Reuss remained committed to GM and continued to work for the company in various capacities until his retirement in 1996.

Today, Reuss is remembered as a true GM man who dedicated his life to the company and its products. His contributions to the development of some of GM’s most iconic vehicles will be remembered for generations to come, and his leadership style continues to inspire current and future GM employees.

In conclusion, the passing of Lloyd Reuss is a loss not only for his family and friends but also for the automotive industry as a whole. His legacy as a true GM man will continue to inspire those who work in the industry, and his contributions to the development of some of GM’s most iconic vehicles will be remembered for years to come. Rest in peace, Lloyd Reuss.

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