The founder of Ofo, a Chinese bike-sharing company, has recently introduced a new coffee brand called “About Time.” The launch of this brand comes amidst controversy surrounding Ofo and its financial troubles.
According to a report by Pandaily, Ofo has been struggling financially for some time now. The company has been facing mounting debts and has been unable to pay its suppliers and employees. This has led to a number of legal disputes and even protests by angry employees.
In the midst of all this turmoil, the founder of Ofo, Dai Wei, has decided to launch a new coffee brand. The brand is called “About Time” and is being marketed as a premium coffee brand that offers high-quality coffee at affordable prices.
The launch of this brand has raised eyebrows among many people, who are questioning why Dai Wei would choose to launch a new business venture at a time when his existing company is facing so many problems.
Some have speculated that Dai Wei may be trying to distance himself from Ofo and its troubles by launching a new brand. Others have suggested that he may be trying to use the success of the coffee brand to help fund Ofo and keep it afloat.
Regardless of the reasons behind the launch of “About Time,” the brand has already generated a lot of buzz in China. The coffee is being sold in a number of locations across the country, including in major cities like Beijing and Shanghai.
The brand is also being marketed heavily on social media, with Dai Wei himself appearing in promotional videos and photos. The marketing campaign for “About Time” emphasizes the brand’s commitment to quality and affordability, with slogans like “good coffee shouldn’t cost a fortune” and “life is too short for bad coffee.”
Despite the controversy surrounding Ofo and its financial troubles, it seems that Dai Wei is determined to make “About Time” a success. Only time will tell whether the brand will be able to compete in China’s crowded coffee market and whether it will be able to help Ofo overcome its financial difficulties.
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- Source: https://zephyrnet.com/ofo-founder-launches-new-coffee-brand-about-time-amid-controversy-pandaily/