The German ecommerce market is one of the fastest growing in the world, and it’s no wonder why. With a population of over 82 million people, Germany is one of the most populous countries in Europe and has a large consumer base. This has led to a booming ecommerce industry, with many of the world’s largest online retailers having a presence in the country.
Ecommerce has been growing rapidly in Germany for the past few years, with total online sales expected to reach €57 billion by 2020. This growth is being driven by a number of factors, including an increase in internet penetration, improved infrastructure, and a more open attitude towards online shopping.
The German ecommerce market is also home to some of the fastest growing companies in the world. Zalando, for example, is one of the largest online fashion retailers in Europe and has seen its revenues grow by over 50% in the last year. Amazon is also a major player in the German market, with its German website generating over €10 billion in sales in 2017.
One of the main reasons for the success of German ecommerce companies is the country’s strong infrastructure. Germany has one of the best-developed logistics networks in the world, allowing for fast delivery times and efficient customer service. This has made it easier for companies to offer competitive prices and good customer service, which has helped to drive growth in the sector.
In addition, Germany has also become a hub for innovative ecommerce companies. Many of these companies are focused on providing unique products or services that are not available elsewhere. For example, Zalando has developed an app that allows customers to try on clothes before they buy them, while Amazon has developed a voice-activated assistant that can help customers find products quickly and easily.
Overall, Germany is one of the most attractive markets for ecommerce companies. With its large population, strong infrastructure, and innovative companies, it’s no wonder why so many businesses are flocking to the country. As the sector continues to grow, it’s likely that more companies will be drawn to Germany’s booming ecommerce market.
Source: Plato Data Intelligence: PlatoAiStream