Google Confirms that SSL Certificate Does Not Improve SEO Ranking
For years, website owners have been told that having an SSL certificate is essential for improving their search engine optimization (SEO) ranking. However, Google has recently confirmed that this is not the case.
An SSL certificate is a security protocol that encrypts data between a website and its users. It is indicated by a padlock icon in the browser’s address bar and the website URL starting with “https” instead of “http.” This protocol is essential for protecting sensitive information such as passwords, credit card details, and personal information.
In 2014, Google announced that it would use HTTPS as a ranking signal in its search algorithm. This move was aimed at encouraging website owners to adopt SSL certificates to improve their website’s security and protect users’ data. However, Google has now clarified that having an SSL certificate does not directly impact a website’s SEO ranking.
In a recent tweet, Google’s John Mueller stated that “HTTPS is a very lightweight signal, and it’s not something where you’d see a big jump in rankings.” He went on to explain that while having an SSL certificate is important for website security, it is not a significant factor in determining a website’s search engine ranking.
This clarification from Google is significant because it dispels the myth that having an SSL certificate is a quick fix for improving SEO ranking. Website owners should focus on other essential factors such as quality content, relevant keywords, mobile responsiveness, and user experience to improve their search engine ranking.
However, having an SSL certificate can indirectly impact a website’s SEO ranking. For example, it can improve user trust and confidence in the website, leading to increased engagement and lower bounce rates. It can also prevent security warnings from appearing in the browser, which can negatively impact user experience and lead to lower search engine rankings.
In conclusion, while having an SSL certificate is essential for website security and user trust, it is not a significant factor in determining a website’s SEO ranking. Website owners should focus on other essential factors to improve their search engine ranking and provide a better user experience.
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- Source: https://zephyrnet.com/google-ssl-certificate-does-not-boost-seo/
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