Gretel, a digital marketing software company based in Barcelona, has recently secured more than €634k in funding. This funding round was led by the venture capital firm, K Fund, and also included participation from other investors such as JME Ventures and Sabadell Venture Capital.
Gretel was founded in 2019 by a team of experienced marketers and software developers who recognized the need for a more efficient and effective way to manage digital marketing campaigns. The company’s software platform is designed to help businesses of all sizes optimize their digital marketing efforts by providing them with real-time data and insights.
The platform offers a range of features including automated campaign management, audience segmentation, and performance tracking. It also integrates with popular advertising platforms such as Google Ads and Facebook Ads, making it easy for businesses to manage their campaigns across multiple channels.
With this new funding, Gretel plans to expand its team and further develop its software platform. The company also aims to expand its customer base beyond Spain and into other European markets.
The digital marketing industry is growing rapidly, with businesses of all sizes investing more in online advertising. According to a report by eMarketer, global digital ad spending is expected to reach $389 billion in 2021, up from $332 billion in 2020.
As more businesses turn to digital marketing, the need for efficient and effective software solutions like Gretel’s will only continue to grow. With its innovative platform and experienced team, Gretel is well-positioned to capitalize on this trend and help businesses achieve their digital marketing goals.
In conclusion, Gretel’s recent funding round is a testament to the company’s potential and the growing demand for digital marketing software solutions. With its focus on innovation and customer success, Gretel is poised for continued growth and success in the years to come.
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