Highsnobiety, the leading online destination for contemporary fashion and streetwear, has teamed up with The Fabricant, a digital fashion house, to lead the digital fashion revolution. The partnership aims to explore the potential of digital fashion and its impact on the fashion industry.
Digital fashion is a new concept that has emerged in recent years. It refers to clothing that is created entirely using digital tools such as 3D modeling software and computer-generated imagery (CGI). Digital fashion allows designers to create clothing without the need for physical materials, which can be costly and time-consuming. It also allows for greater creativity and experimentation, as designers are not limited by the constraints of physical materials.
The Fabricant is at the forefront of the digital fashion movement. The company creates digital clothing that can be worn in virtual environments such as video games and social media platforms. The Fabricant’s designs have been worn by celebrities such as Lil Miquela and have been featured in publications such as Vogue and Forbes.
Highsnobiety’s partnership with The Fabricant is a significant step towards mainstreaming digital fashion. The two companies will collaborate on a series of projects that will showcase the potential of digital fashion. These projects will include virtual fashion shows, digital clothing collections, and collaborations with other brands.
The partnership between Highsnobiety and The Fabricant is timely, given the current state of the fashion industry. The COVID-19 pandemic has forced many fashion brands to rethink their traditional methods of production and distribution. With physical fashion shows and events canceled or postponed, designers are turning to digital platforms to showcase their collections.
Digital fashion also has the potential to address some of the sustainability issues that plague the fashion industry. The production of physical clothing requires significant amounts of resources such as water, energy, and raw materials. Digital fashion eliminates the need for these resources, making it a more sustainable alternative.
In conclusion, Highsnobiety’s partnership with The Fabricant is an exciting development in the fashion industry. The two companies are leading the way in exploring the potential of digital fashion and its impact on the industry. As the world becomes increasingly digital, it is likely that digital fashion will become more mainstream, and Highsnobiety and The Fabricant are at the forefront of this movement.
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- Source: Plato Data Intelligence.