How 56 Core Company Values Can Influence Your Culture and Motivate Your Staff

Company values are the guiding principles that shape the culture and behavior of an organization. They are the foundation upon which a company builds its identity, and they play a crucial role in shaping the attitudes and actions of its employees. In today’s fast-paced business environment, it is more important than ever for companies to have a strong set of values that can guide their decision-making and motivate their staff. One company that has taken this to heart is Zappos, which has developed 56 core values that have become a cornerstone of its culture.

Zappos is an online shoe and clothing retailer that was founded in 1999. From the beginning, the company has placed a strong emphasis on creating a positive and supportive work environment. In 2006, Zappos CEO Tony Hsieh decided to formalize the company’s values by creating a list of 10 core values that would guide the behavior of all employees. Over time, this list grew to 56 core values, each of which plays an important role in shaping the company’s culture.

So, how can 56 core company values influence your culture and motivate your staff? Let’s take a closer look.

1. They provide a clear sense of direction

One of the most important benefits of having a set of core values is that they provide a clear sense of direction for your company. When everyone in your organization is aligned around a common set of values, it becomes easier to make decisions and take actions that are consistent with your overall mission and vision.

2. They create a sense of purpose

When employees feel like they are part of something bigger than themselves, they are more likely to be motivated and engaged in their work. By articulating a set of core values that reflect your company’s purpose and mission, you can help your employees feel like they are part of a larger movement.

3. They foster a positive work environment

Core values can also help to create a positive work environment by promoting behaviors that are respectful, supportive, and collaborative. When employees feel like they are part of a team that values these qualities, they are more likely to feel satisfied and fulfilled in their work.

4. They attract and retain top talent

In today’s competitive job market, it is more important than ever to attract and retain top talent. By articulating a set of core values that reflect your company’s culture and values, you can help to attract employees who share your vision and are committed to your mission.

5. They promote accountability

Finally, core values can help to promote accountability by setting clear expectations for behavior and performance. When everyone in your organization is aligned around a common set of values, it becomes easier to hold each other accountable for meeting those expectations.

In conclusion, having a set of core values can be a powerful tool for shaping your company’s culture and motivating your staff. By articulating a clear sense of direction, creating a sense of purpose, fostering a positive work environment, attracting and retaining top talent, and promoting accountability, you can help to build a strong and successful organization. So, take a page from Zappos’ playbook and start developing your own set of core values today!

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• Source: https://zephyrnet.com/56-core-company-values-that-will-shape-your-culture-inspire-your-employees/