How a Site Owner Successfully Removed a Disavow File with 15K+ Domains and Revived Their Website by Stopping Continual Disavowing of Links: A Case Study

In the world of search engine optimization (SEO), link building is a crucial aspect of improving a website’s ranking on search engine results pages (SERPs). However, not all links are created equal, and some can actually harm a website’s ranking if they are deemed spammy or low-quality by search engines like Google. In these cases, site owners may choose to disavow these links, essentially telling search engines to ignore them when evaluating the website’s ranking.

But what happens when a site owner goes overboard with disavowing links? This was the case for one website owner who had accumulated a disavow file with over 15,000 domains. The site had experienced a significant drop in traffic and ranking, and the owner believed that disavowing as many links as possible would help improve the situation. However, this approach ultimately proved to be detrimental to the website’s health.

The site owner eventually realized that their continual disavowing of links was causing more harm than good. They decided to take action and remove the disavow file entirely, hoping to revive their website’s ranking and traffic. But how did they go about doing this?

First, the site owner conducted a thorough audit of their backlink profile to identify any spammy or low-quality links that needed to be removed. They used tools like Ahrefs and Google Search Console to analyze their backlinks and determine which ones were potentially harmful to their website’s ranking.

Next, they reached out to webmasters of websites with spammy or low-quality links and requested that they be removed. This process can be time-consuming and may require multiple follow-ups, but it is an essential step in cleaning up a backlink profile.

Once the site owner had removed as many harmful links as possible, they stopped disavowing any further links. Instead, they focused on building high-quality, relevant links through guest blogging, outreach, and other link building strategies.

Over time, the site owner began to see a significant improvement in their website’s ranking and traffic. By removing the disavow file and focusing on building high-quality links, they were able to revive their website and achieve better results than they had before.

This case study highlights the importance of taking a strategic approach to link building and disavowing. While it may be tempting to disavow as many links as possible in an attempt to improve ranking, this can ultimately do more harm than good. Instead, site owners should focus on building high-quality links and removing any harmful ones through a thorough audit and outreach process. By doing so, they can improve their website’s ranking and traffic without resorting to extreme measures like disavowing thousands of domains.

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• Source: Plato Data Intelligence.