In times of economic uncertainty, investors often seek out companies with defensive value. These are companies that are less affected by economic downturns and are able to maintain stable earnings and dividends even in difficult times. One such company is Beiersdorf, a German personal care company that has been in business for over 130 years.
Beiersdorf is best known for its Nivea brand, which includes a wide range of skincare products such as lotions, creams, and sunscreens. The company also owns other well-known brands such as Eucerin and La Prairie. Beiersdorf operates in over 170 countries and has a strong presence in both developed and emerging markets.
One of the reasons why Beiersdorf is considered a defensive stock is because of the nature of its products. Personal care products are considered essential items, meaning that consumers are likely to continue purchasing them even during tough economic times. In fact, during the COVID-19 pandemic, Beiersdorf saw an increase in demand for its hand sanitizers and soaps.
Another factor that makes Beiersdorf a defensive stock is its strong financial position. The company has a solid balance sheet with low debt levels and a healthy cash position. This gives Beiersdorf the flexibility to weather any economic storms that may come its way.
Beiersdorf also has a track record of delivering consistent earnings growth and dividends to its shareholders. In 2020, despite the challenges posed by the pandemic, the company reported a 3.7% increase in sales and a 5.7% increase in earnings per share. Beiersdorf also maintained its dividend payout, which has been steadily increasing over the years.
In addition to its defensive qualities, Beiersdorf is also well-positioned to benefit from long-term trends such as the growing demand for natural and organic personal care products. The company has been investing in research and development to create more sustainable and eco-friendly products, which could help it capture a larger share of this market.
Overall, Beiersdorf’s defensive value makes it an attractive investment option for investors looking for stability and long-term growth. The company’s strong financial position, consistent earnings growth, and focus on sustainability make it a solid choice for those seeking to weather uncertain economic times.
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- Source: Plato Data Intelligence.