Sam Everington, the CEO of Engine by Starling Bank, recently shared his insights on addressing customer needs in the FinTech industry at the Finovate conference. Engine is a platform that provides banking services to other businesses, allowing them to offer their own financial products and services to their customers.
Everington emphasized the importance of understanding customer needs and tailoring products and services to meet those needs. He noted that many traditional banks have failed to do this, leading to a lack of trust and dissatisfaction among customers.
One way that Engine addresses customer needs is by offering a range of customizable banking services. This allows businesses to create products and services that are tailored to their specific customer base. For example, a business could offer a savings account with a higher interest rate for customers who are saving for a specific goal, such as a down payment on a house.
Everington also stressed the importance of transparency and simplicity in financial products. He noted that many customers are overwhelmed by the complexity of traditional banking products and services, which can lead to confusion and mistrust. Engine aims to simplify banking by offering clear and transparent pricing and terms.
Another key aspect of addressing customer needs is providing excellent customer service. Everington emphasized the importance of listening to customer feedback and using it to improve products and services. Engine has a dedicated customer support team that is available 24/7 to assist customers with any issues or questions they may have.
Finally, Everington discussed the importance of innovation in the FinTech industry. He noted that technology is constantly evolving, and businesses must be willing to adapt and innovate in order to stay ahead of the curve. Engine is constantly exploring new technologies and partnerships in order to provide the best possible banking services to its customers.
Overall, Sam Everington’s insights highlight the importance of understanding and addressing customer needs in the FinTech industry. By offering customizable products and services, simplifying banking, providing excellent customer service, and embracing innovation, businesses can build trust and loyalty among their customers.
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- Source: https://zephyrnet.com/sam-everington-ceo-of-engine-by-starling-bank-on-meeting-the-needs-of-customers-finovate/