Knocksense, a Hyperlocal Content Commerce Startup, Secures $1 Million in Pre-Series A Funding
Knocksense, a hyperlocal content commerce startup based in India, has recently announced that it has successfully raised $1 million in pre-Series A funding. The funding round was led by a group of prominent investors, including angel investor Ankur Warikoo and venture capital firm 9Unicorns.
Founded in 2017 by Ayush Agrawal and Aditi Agrawal, Knocksense aims to bridge the gap between local businesses and consumers by providing hyperlocal content and commerce solutions. The platform offers a wide range of services, including local news, events, deals, and recommendations, all tailored to specific cities and neighborhoods.
The recent funding will enable Knocksense to further expand its operations and enhance its technology infrastructure. The startup plans to utilize the funds to strengthen its team, improve its content creation capabilities, and develop innovative features to enhance user experience.
One of the key aspects that sets Knocksense apart from other hyperlocal platforms is its focus on content commerce. By combining engaging local content with e-commerce capabilities, the startup aims to create a seamless experience for users to discover and purchase products and services from local businesses.
Knocksense has already established a strong presence in several cities across India, including Lucknow, Kanpur, and Bhopal. The platform has gained popularity among users for its comprehensive coverage of local news and events, as well as its curated recommendations for dining, shopping, and entertainment.
The startup’s revenue model primarily revolves around advertising and partnerships with local businesses. By providing targeted advertising opportunities and promotional campaigns, Knocksense offers local businesses a cost-effective way to reach their target audience and drive footfall to their establishments.
With the new funding, Knocksense plans to expand its reach to more cities in India and strengthen its position as a leading hyperlocal content commerce platform. The startup aims to leverage its growing user base and engagement to attract more advertisers and forge strategic partnerships with local businesses.
The hyperlocal market in India has witnessed significant growth in recent years, driven by the increasing adoption of smartphones and the need for localized information and services. Knocksense aims to capitalize on this trend by providing a one-stop solution for users to discover, engage, and transact with local businesses.
The success of Knocksense’s recent funding round reflects the growing investor interest in hyperlocal startups that offer unique solutions to address the needs of local communities. The startup’s innovative approach to combining content and commerce has positioned it as a promising player in the hyperlocal space.
As Knocksense continues to expand its operations and enhance its offerings, it is poised to play a crucial role in empowering local businesses and fostering economic growth at the grassroots level. With its user-centric approach and focus on delivering relevant and engaging content, the startup is well-positioned to capture a significant share of the hyperlocal market in India.
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