Mercedes-Benz NXT, the innovation lab of the luxury car brand, has teamed up with renowned artist Harm van den Dorpel and Fingerprints DAO to introduce a new NFT collection called “Maschine.” This collaboration marks the entry of Mercedes-Benz into the world of NFTs and crypto art, which has been gaining popularity in recent years.
NFTs, or non-fungible tokens, are unique digital assets that are stored on a blockchain. They can represent anything from art to music to virtual real estate. NFTs have become a popular way for artists to monetize their work and for collectors to own unique pieces of digital art.
The “Maschine” NFT collection is a series of 10 unique digital artworks created by van den Dorpel. Each artwork is accompanied by a physical sculpture that is inspired by the digital piece. The sculptures are made using 3D printing technology and are finished with a high-gloss automotive paint, giving them a sleek and modern look.
The “Maschine” collection is being sold through an auction on the OpenSea marketplace, with bidding starting at 1 ETH (approximately $3,500 USD) per artwork. The auction will run until September 23rd, 2021.
Fingerprints DAO, a decentralized autonomous organization focused on supporting emerging artists and creators, is partnering with Mercedes-Benz NXT and van den Dorpel to bring the “Maschine” collection to life. The organization is providing support for the production and distribution of the physical sculptures, as well as marketing and promotion for the collection.
The collaboration between Mercedes-Benz NXT, van den Dorpel, and Fingerprints DAO is an exciting development in the world of NFTs and crypto art. It shows that even established brands like Mercedes-Benz are recognizing the potential of this new form of digital art and are willing to invest in it.
For van den Dorpel, the collaboration is an opportunity to explore the intersection of art and technology. “I’m excited to work with Mercedes-Benz NXT and Fingerprints DAO to create a new kind of art that blurs the lines between the physical and digital worlds,” he said in a statement.
The “Maschine” collection is just the beginning for Mercedes-Benz NXT in the world of NFTs and crypto art. The innovation lab has stated that it plans to continue exploring this space and collaborating with artists and creators to push the boundaries of what is possible with digital art.
Overall, the “Maschine” NFT collection is a fascinating example of how traditional brands are embracing new technologies and exploring new ways to engage with consumers. It will be interesting to see how other brands follow suit and what new innovations emerge in the world of NFTs and crypto art in the coming years.
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- Source: Plato Data Intelligence.