Microsoft has recently announced its plan to launch a new game app store, which will compete with Apple and Google. The new store, which is expected to be launched in 2021, will be a part of the Microsoft Store and will offer games for both PC and Xbox.
The move by Microsoft is seen as a strategic one, as the gaming industry is currently one of the fastest-growing industries in the world. According to a report by Newzoo, the global gaming market is expected to reach $159.3 billion in 2020, with mobile gaming accounting for $77.2 billion of that revenue.
Microsoft’s new game app store will feature games from both first-party and third-party developers. The company has already announced that it will be bringing some of its most popular games, such as Halo and Minecraft, to the new store. In addition, the store will also feature games from other developers, including indie developers.
One of the key features of the new game app store will be its integration with Xbox Game Pass, which is a subscription service that allows users to access a library of games for a monthly fee. This means that users will be able to access games from the new store through their Xbox Game Pass subscription.
Another advantage that Microsoft has over its competitors is its cloud gaming service, Project xCloud. The service allows users to stream games to their devices, without the need for a console or high-end PC. This means that users will be able to play games from the new store on their mobile devices, which is a feature that is not currently available on Apple’s App Store or Google Play.
Microsoft’s new game app store is expected to be a major competitor to Apple’s App Store and Google Play. Both of these stores have been criticized in recent years for their policies on app commissions and their treatment of developers. Microsoft’s new store could provide an alternative for developers who are looking for a more favorable platform to release their games.
In conclusion, Microsoft’s decision to launch a new game app store is a strategic move that could have a significant impact on the gaming industry. With its integration with Xbox Game Pass and its cloud gaming service, Project xCloud, Microsoft has a unique advantage over its competitors. The new store could provide an alternative platform for developers and offer users more options when it comes to accessing and playing games. It will be interesting to see how the new store performs when it launches in 2021.
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