Netflix, the world’s leading streaming service, has recently announced that its ad-supported tier has nearly 5 million monthly active users. This is a significant milestone for the company, as it marks the first time that Netflix has publicly disclosed the number of users on its ad-supported tier.
The ad-supported tier was launched in 2021 as a way for Netflix to offer a more affordable option for users who are willing to watch ads in exchange for a lower subscription fee. The tier is currently available only in select countries, including Mexico, Brazil, and India.
According to the company statement, the ad-supported tier has been well-received by users, with many opting for the lower-priced option. The statement also revealed that the ad-supported tier has helped Netflix to expand its user base in these countries, where the streaming service faces stiff competition from local players.
The success of the ad-supported tier is a testament to Netflix’s ability to adapt to changing market conditions and consumer preferences. With the rise of ad-supported streaming services like Hulu and Peacock, Netflix recognized the need to offer a similar option to remain competitive.
However, it’s important to note that the ad-supported tier is not available in all countries where Netflix operates. In fact, the company has stated that it has no plans to introduce the tier in the United States, where it already has a strong user base and faces less competition from ad-supported streaming services.
Despite this limitation, the success of the ad-supported tier is a positive sign for Netflix as it continues to expand its global reach and explore new revenue streams. The company has already made significant investments in original content and international expansion, and the ad-supported tier could be another way for Netflix to grow its business and attract new users.
Overall, Netflix’s announcement of nearly 5 million monthly active users on its ad-supported tier is a promising development for the company. It shows that Netflix is willing to experiment with new business models and adapt to changing market conditions, which bodes well for its future growth and success.
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- Source: https://zephyrnet.com/netflix-says-it-has-nearly-5-million-monthly-active-users-on-its-ad-supported-tier/