Madison Logic, a leading provider of account-based marketing solutions, has been named a leader in intent data by a new analyst report. The report, published by Forrester Research, evaluated the top providers of intent data solutions and identified Madison Logic as a leader in the space.
Intent data is a type of data that provides insights into the behavior and interests of potential buyers. It is collected from various sources, such as website visits, content downloads, and social media activity. This data can be used to identify potential customers who are actively researching products or services and are more likely to make a purchase.
Madison Logic’s intent data solution, called Activate ABM, uses artificial intelligence and machine learning to analyze billions of data points and identify the most relevant accounts for a company’s sales and marketing efforts. The solution also provides insights into the specific topics and content that potential buyers are interested in, allowing companies to tailor their messaging and outreach accordingly.
According to the Forrester report, Madison Logic’s Activate ABM stands out for its ability to provide accurate and actionable insights. The report notes that Madison Logic’s solution “combines a broad range of data sources with advanced analytics to deliver insights that are both deep and actionable.”
The report also highlights Madison Logic’s strong customer support and its ability to integrate with other marketing technologies. “Madison Logic’s customer references praised the company’s customer support and its ability to integrate with other marketing technologies,” the report states.
Madison Logic’s CEO, Tom O’Regan, expressed his excitement about the recognition from Forrester. “We are thrilled to be named a leader in intent data by Forrester,” he said. “This recognition is a testament to our team’s hard work and dedication to providing our customers with the best possible solutions for their account-based marketing needs.”
Overall, the Forrester report confirms what many in the industry already know: Madison Logic is a top provider of intent data solutions. With its advanced analytics, strong customer support, and ability to integrate with other marketing technologies, Madison Logic’s Activate ABM is a powerful tool for companies looking to improve their account-based marketing efforts.
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- Source: https://zephyrnet.com/madison-logic-named-a-leader-for-intent-data-in-new-analyst-report/