VideoAmp, a leading software and data platform for cross-screen video advertising, has recently announced the appointment of Peter Bradbury as their new Chief Commercial & Growth Officer. This strategic move is part of VideoAmp’s ongoing efforts to strengthen its leadership team and drive further growth in the rapidly evolving digital advertising industry.
Peter Bradbury brings with him a wealth of experience and expertise in the media and advertising sectors. With over 20 years of experience, he has held various senior leadership positions at renowned companies such as NBCUniversal, Viacom, and most recently, as the Chief Revenue Officer at Tubi. His extensive knowledge of the industry and proven track record of driving revenue growth make him an ideal fit for VideoAmp’s ambitious growth plans.
As the Chief Commercial & Growth Officer, Bradbury will be responsible for overseeing VideoAmp’s commercial strategy and driving revenue growth across all aspects of the business. He will work closely with the sales, marketing, and product teams to identify new market opportunities, develop strategic partnerships, and enhance customer relationships.
VideoAmp’s CEO, Ross McCray, expressed his excitement about Bradbury joining the team, stating, “Peter’s deep understanding of the media landscape and his ability to drive revenue growth will be invaluable as we continue to expand our footprint in the market. His appointment reflects our commitment to attracting top talent and further solidifying our position as a leader in cross-screen video advertising.”
The digital advertising industry has experienced significant changes in recent years, with the rise of streaming platforms, connected TV, and the increasing demand for personalized and targeted advertising. VideoAmp has been at the forefront of these developments, providing advertisers with innovative solutions to reach their target audiences across multiple screens.
With Bradbury’s appointment, VideoAmp aims to leverage his expertise to accelerate their growth trajectory. His extensive network within the media industry will enable VideoAmp to forge strategic partnerships with key players and expand their customer base. Additionally, his deep understanding of the evolving media landscape will help VideoAmp stay ahead of industry trends and continue to deliver cutting-edge solutions to their clients.
Bradbury himself expressed his enthusiasm about joining VideoAmp, stating, “I am thrilled to be joining VideoAmp at such an exciting time in the industry. The company’s commitment to innovation and its unique position in the market make it an ideal platform for advertisers looking to navigate the complexities of cross-screen video advertising. I look forward to working with the talented team at VideoAmp to drive growth and deliver exceptional value to our clients.”
VideoAmp’s appointment of Peter Bradbury as Chief Commercial & Growth Officer is a significant step towards solidifying their position as a leader in the digital advertising industry. With his extensive experience and strategic vision, Bradbury is well-equipped to drive revenue growth and help VideoAmp capitalize on the evolving landscape of cross-screen video advertising. As the industry continues to evolve, VideoAmp remains committed to providing advertisers with innovative solutions that enable them to reach their target audiences effectively.
- SEO Powered Content & PR Distribution. Get Amplified Today.
- PlatoData.Network Vertical Generative Ai. Empower Yourself. Access Here.
- PlatoAiStream. Web3 Intelligence. Knowledge Amplified. Access Here.
- PlatoESG. Carbon, CleanTech, Energy, Environment, Solar, Waste Management. Access Here.
- PlatoHealth. Biotech and Clinical Trials Intelligence. Access Here.
- Source: Plato Data Intelligence.
- Source Link: https://zephyrnet.com/videoamp-announces-key-updates-to-leadership-team-peter-bradbury-is-appointed-to-chief-commercial-growth-officer/