Ram, the American truck brand, has recently revealed its plans to re-enter the midsize pickup segment and also unveiled a new concept electric vehicle (EV) at the 2021 Chicago Auto Show. The brand is known for its powerful and rugged trucks, and these new developments are expected to further cement its position in the market.
The concept EV, named the Ram 1500 BEV, is an all-electric version of the brand’s popular 1500 pickup truck. It features a sleek design with a bold front grille and LED lighting, and is powered by a battery pack that can deliver up to 500 miles of range on a single charge. The vehicle also boasts impressive performance capabilities, with an estimated 0-60 mph time of just over four seconds.
Ram’s decision to enter the EV market is a significant one, as it reflects the growing demand for electric vehicles among consumers. With concerns about climate change and rising fuel costs, many drivers are looking for more sustainable and cost-effective transportation options. Ram’s new concept EV is expected to appeal to this growing market, while also offering the power and performance that the brand is known for.
In addition to the concept EV, Ram has also announced plans to re-enter the midsize pickup segment. This move comes after several years of absence from this market, during which time competitors like Ford and Chevrolet have dominated. Ram’s new midsize pickup is expected to be based on the Jeep Gladiator platform, which has proven to be a successful model for parent company Fiat Chrysler Automobiles.
Ram’s re-entry into the midsize pickup segment is likely driven by a desire to expand its market share and appeal to a wider range of customers. Midsize pickups are popular among drivers who want the versatility and utility of a pickup truck, but don’t necessarily need the full-size capabilities of a larger vehicle. By offering a midsize option, Ram can attract new customers who may not have considered the brand before.
Overall, Ram’s recent announcements demonstrate the brand’s commitment to innovation and growth. By entering the EV market and re-entering the midsize pickup segment, Ram is positioning itself for success in the years to come. These new vehicles are expected to appeal to a wide range of customers, from eco-conscious drivers to those who need a reliable and powerful pickup truck for work or play. With its reputation for quality and performance, Ram is poised to make a significant impact in both the EV and midsize pickup markets.
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- Source: Plato Data Intelligence: PlatoData