Shiller, a new platform co-founded by rapper and entrepreneur Snoop Dogg, is aiming to revolutionize the creator economy with Web3 technology. The platform, which is still in development, promises to provide creators with more control over their content and revenue streams, while also offering fans new ways to engage with their favorite creators.
The idea behind Shiller is to create a decentralized platform that uses blockchain technology to enable creators to monetize their content directly, without the need for intermediaries like YouTube or Patreon. This would give creators more control over their revenue streams, as well as more transparency and accountability in terms of how their content is used and distributed.
In a recent episode of SlateCast, a podcast focused on the intersection of technology and culture, Shiller co-founder and CEO Alex Masmej discussed the vision behind the platform and how it could change the creator economy.
Masmej explained that Shiller is built on Web3 technology, which refers to the next generation of the internet that is decentralized, open-source, and community-driven. Web3 is based on blockchain technology, which allows for secure and transparent transactions without the need for intermediaries.
According to Masmej, Shiller will allow creators to monetize their content in a variety of ways, including through subscriptions, NFTs (non-fungible tokens), and other digital assets. The platform will also offer tools for creators to manage their fan communities and engage with them in new ways.
One of the key benefits of Shiller, Masmej explained, is that it will allow creators to retain ownership of their content and data. This is in contrast to platforms like YouTube or Instagram, which often retain ownership of user-generated content and use it for their own purposes.
Masmej also emphasized that Shiller is committed to creating a more equitable and inclusive creator economy. The platform will offer features like revenue sharing and community ownership, which will allow creators and fans to share in the success of the platform.
Overall, Shiller represents an exciting new development in the creator economy. By leveraging Web3 technology and blockchain, the platform has the potential to empower creators and fans alike, while also creating a more transparent and accountable ecosystem for content creation and distribution. As the platform continues to develop, it will be interesting to see how it evolves and impacts the broader creator economy.
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