Smalls, a premium fresh cat food brand, has recently secured $19 million in funding to expand its business and reach more customers. The funding was led by Left Lane Capital, a growth equity firm that invests in high-growth companies.
Smalls was founded in 2017 by Matt Michaelson and Calvin Bohn, who wanted to create a healthier and more nutritious alternative to traditional dry cat food. The company offers a range of fresh, human-grade cat food made with high-quality ingredients such as chicken, turkey, and salmon.
The funding will be used to expand Smalls’ product line and reach more customers through marketing and advertising efforts. The company also plans to invest in its supply chain and manufacturing capabilities to meet the growing demand for its products.
One of the key factors that sets Smalls apart from other cat food brands is its focus on fresh, high-quality ingredients. The company sources its ingredients from trusted suppliers and prepares its food in small batches to ensure freshness and quality.
In addition to its premium ingredients, Smalls also offers a personalized feeding plan for each cat based on their individual needs and preferences. Customers can fill out a questionnaire about their cat’s age, weight, activity level, and dietary restrictions, and Smalls will create a customized feeding plan tailored to their needs.
The company’s commitment to quality and personalization has earned it a loyal customer base and positive reviews from cat owners. Many customers have reported improvements in their cats’ health and energy levels after switching to Smalls’ fresh cat food.
Overall, Smalls’ recent funding round is a testament to the growing demand for high-quality, fresh cat food options. With its focus on quality ingredients and personalized feeding plans, the company is well-positioned to continue growing and expanding its business in the years to come.
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