Smalls, a premium cat food company, has recently secured an additional $19 million in funding to expand its line of fresh cat food. The funding round was led by Left Lane Capital, with participation from Founder Collective, Companion Fund, and Story Ventures.
Smalls was founded in 2016 by Matt Michaelson and Calvin Bohn, who were frustrated with the lack of high-quality, fresh cat food options on the market. They set out to create a line of cat food made with human-grade ingredients and delivered directly to customers’ doors.
The company’s current offerings include wet and dry food options made with real meat and vegetables, as well as supplements and treats. Smalls’ products are free from artificial preservatives, fillers, and by-products, making them a healthier option for cats.
With the additional funding, Smalls plans to expand its product line and distribution channels. The company will be launching new wet food flavors and expanding its treat offerings. It also plans to increase its marketing efforts to reach more cat owners who are looking for high-quality, fresh food options for their pets.
Smalls’ commitment to using only human-grade ingredients sets it apart from many other cat food brands on the market. This means that the ingredients used in Smalls’ products are the same quality as those used in human food products. This ensures that cats are getting the best possible nutrition from their food.
In addition to using high-quality ingredients, Smalls also offers a personalized feeding plan for each cat. Customers fill out a questionnaire about their cat’s age, weight, and activity level, and Smalls creates a customized feeding plan based on this information. This ensures that cats are getting the right amount of food for their individual needs.
Overall, Smalls’ commitment to quality and personalization has made it a popular choice among cat owners who want to provide their pets with the best possible nutrition. With the additional funding, Smalls will be able to reach even more customers and expand its line of premium cat food products.
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