Smalls, a premium fresh cat food brand, has recently secured an additional $19 million in funding. The funding round was led by Left Lane Capital, with participation from Founder Collective, Companion Fund, Story Ventures, and others.
This latest funding round brings Smalls’ total funding to $31 million, which will be used to expand the brand’s product offerings and distribution channels. Smalls currently offers a variety of fresh cat food options, including wet and dry food, as well as treats.
The brand’s focus on fresh, high-quality ingredients has resonated with cat owners who are looking for healthier options for their pets. Smalls sources its ingredients from trusted suppliers and uses human-grade meat and vegetables in its recipes.
In addition to its premium ingredients, Smalls also offers personalized meal plans for cats based on their age, weight, and activity level. This level of customization ensures that cats are receiving the proper nutrition they need to thrive.
Smalls’ commitment to sustainability is also a key factor in its success. The brand uses eco-friendly packaging and has partnered with TerraCycle to offer a recycling program for its packaging materials.
The COVID-19 pandemic has also played a role in the increased demand for Smalls’ products. With more people working from home and spending more time with their pets, there has been a greater focus on pet health and wellness.
Smalls’ CEO and co-founder Matt Michaelson stated, “We’re thrilled to have the support of such a strong group of investors as we continue to grow Smalls and bring our fresh cat food to more pets across the country.”
Overall, Smalls’ focus on high-quality ingredients, personalized meal plans, sustainability, and meeting the needs of pet owners during the pandemic has positioned the brand for continued success in the pet food industry. With this additional funding, Smalls is poised to expand its reach and continue to provide healthy, fresh options for cats.
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