Smalls, a premium and fresh cat food brand, has recently secured an additional $19 million in funding. This brings the total amount of funding raised by the company to $30 million. The funding was led by Left Lane Capital, with participation from Founder Collective, Companion Fund, and Story Ventures.
Smalls was founded in 2017 by Matt Michaelson and Calvin Bohn, who were frustrated with the lack of high-quality cat food options on the market. They set out to create a brand that offered fresh, human-grade cat food that was both healthy and delicious.
The company’s products are made with high-quality ingredients, including real meat, vegetables, and fruits. They are free from artificial preservatives, colors, and flavors, and are cooked in small batches to ensure freshness.
Smalls offers a variety of cat food options, including wet food, dry food, and treats. Customers can choose from a range of recipes, including chicken, turkey, beef, and fish. The company also offers customized meal plans based on a cat’s age, weight, and activity level.
The additional funding will allow Smalls to expand its product line and reach more customers. The company plans to use the funds to develop new recipes and flavors, improve its online platform, and increase its marketing efforts.
“We’re excited to have the support of such a strong group of investors,” said Matt Michaelson, co-founder of Smalls. “This funding will allow us to continue to innovate and provide our customers with the best possible products and experience.”
The pet food industry is a rapidly growing market, with consumers increasingly seeking out high-quality and healthy options for their pets. According to a report by Grand View Research, the global pet food market is expected to reach $113 billion by 2025.
Smalls is well-positioned to capitalize on this trend with its focus on premium ingredients and personalized meal plans. The company has already seen significant growth since its launch, with a loyal customer base and positive reviews.
In conclusion, Smalls’ recent funding round is a testament to the company’s success in the pet food industry. With its commitment to quality ingredients and personalized meal plans, Smalls is poised for continued growth and success in the years to come. Pet owners looking for a high-quality and healthy option for their cats should definitely consider giving Smalls a try.
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