Springbig, a leading provider of loyalty marketing and communications software for cannabis dispensaries, has recently unveiled its latest pioneering AI feature, the Brands Marketplace. This new feature is set to revolutionize the way cannabis dispensaries interact with their customers and suppliers.
The Brands Marketplace is an online platform that connects cannabis dispensaries with a wide range of brands and suppliers. It allows dispensaries to browse and select products from a vast selection of brands, including edibles, concentrates, and flower. The platform also provides detailed information about each product, including its potency, ingredients, and effects.
One of the key benefits of the Brands Marketplace is that it uses AI technology to personalize the product recommendations for each dispensary. The platform analyzes the dispensary’s sales data and customer preferences to suggest products that are most likely to be popular with their customers. This not only saves dispensaries time and effort in selecting products but also helps them to increase their sales by offering products that are tailored to their customers’ needs.
Another advantage of the Brands Marketplace is that it streamlines the ordering process for dispensaries. Instead of having to contact each supplier individually, dispensaries can place orders directly through the platform. This saves time and reduces the risk of errors or miscommunications.
The Brands Marketplace also benefits suppliers by providing them with a new channel to reach potential customers. By listing their products on the platform, suppliers can increase their visibility and reach a wider audience. The platform also provides suppliers with valuable insights into customer preferences and sales data, which can help them to improve their products and marketing strategies.
Overall, the Brands Marketplace is a game-changer for the cannabis industry. By leveraging AI technology to personalize product recommendations and streamline the ordering process, it helps dispensaries to improve their customer experience and increase their sales. At the same time, it provides suppliers with a new channel to reach potential customers and gain valuable insights into customer preferences. As the cannabis industry continues to grow and evolve, innovative features like the Brands Marketplace will play an increasingly important role in helping dispensaries and suppliers to succeed.
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- Source: Plato Data Intelligence: PlatoData