The ecommerce industry in the Netherlands has been growing steadily over the past few years, and is expected to reach €33.3 billion by 2022. This growth can be attributed to a number of factors, including an increase in online shopping, a rise in mobile commerce, and the popularity of cross-border ecommerce.
One of the main drivers of the Dutch ecommerce industry is the increasing number of consumers who are shopping online. According to a recent study by Thuiswinkel.org, the Dutch ecommerce association, 96% of Dutch consumers have made an online purchase in the past year. This is a significant increase from just a few years ago, when only around 80% of Dutch consumers were shopping online.
Another factor contributing to the growth of the Dutch ecommerce industry is the rise of mobile commerce. With more and more consumers using their smartphones and tablets to shop online, retailers are investing in mobile-friendly websites and apps to cater to this trend. In fact, mobile commerce is expected to account for around 50% of all ecommerce sales in the Netherlands by 2022.
Cross-border ecommerce is also playing a significant role in the growth of the Dutch ecommerce industry. With its central location in Europe and strong logistics infrastructure, the Netherlands is an attractive market for international retailers looking to expand their reach. In addition, Dutch consumers are increasingly open to buying from foreign websites, with around 40% of online purchases made from international retailers.
Overall, the outlook for the Dutch ecommerce industry is positive, with continued growth expected over the next few years. However, there are also challenges that retailers will need to address in order to stay competitive. These include issues such as data privacy and security, as well as increasing competition from both domestic and international players.
Despite these challenges, the Dutch ecommerce industry is poised for continued growth and success in the years ahead. With its strong consumer base, mobile-friendly culture, and strategic location in Europe, the Netherlands is well-positioned to be a key player in the global ecommerce landscape.
- SEO Powered Content & PR Distribution. Get Amplified Today.
- PlatoAiStream. Web3 Intelligence. Knowledge Amplified. Access Here.
- Source: Plato Data Intelligence: PlatoData