TIDAL, the music streaming platform owned by Jay-Z, has announced the return of its TIDAL RISING program. The initiative is designed to support emerging artists by providing them with funding and promotional opportunities on the platform.
TIDAL RISING was first launched in 2015 and has since helped to launch the careers of several up-and-coming artists, including H.E.R., Lil Wayne, and Alessia Cara. The program provides artists with financial support to help them create and promote their music, as well as access to TIDAL’s global audience of music fans.
The relaunch of TIDAL RISING comes at a time when many emerging artists are struggling to make a name for themselves in an increasingly competitive music industry. With the COVID-19 pandemic forcing the cancellation of live shows and tours, many artists have had to rely on digital platforms like TIDAL to reach their fans.
TIDAL RISING aims to provide these artists with the resources they need to succeed in this new landscape. The program offers a range of benefits, including:
1. Funding: TIDAL RISING provides financial support to emerging artists to help them create and promote their music. This funding can be used for recording costs, marketing expenses, and other expenses related to building a career in music.
2. Promotion: TIDAL RISING artists receive promotional support on the platform, including placement on curated playlists and social media promotion. This exposure can help artists reach new fans and build their audience.
3. Industry connections: TIDAL RISING also provides artists with access to industry professionals, including A&R executives, producers, and managers. These connections can help artists navigate the music industry and build their careers.
To be considered for TIDAL RISING, artists must submit their music to the platform for review. TIDAL’s team of curators will then select the most promising artists to receive funding and promotional support.
In addition to TIDAL RISING, TIDAL also offers a range of other programs and initiatives to support emerging artists. These include TIDAL Unplugged, a program that provides artists with funding and mentorship to help them create and promote their music, and TIDAL X, a series of live events that showcase emerging talent.
Overall, TIDAL RISING is an important initiative for emerging artists looking to break into the music industry. With its financial support, promotional opportunities, and industry connections, the program can help artists build their careers and reach new audiences on the platform. As the music industry continues to evolve, initiatives like TIDAL RISING will be crucial in supporting the next generation of talent.
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