Transcosmos, a leading provider of global digital commerce solutions, recently conducted a survey on global online shopping trends. The survey aimed to understand the behavior of online shoppers across different countries and regions. The findings of the survey provide valuable insights into the preferences and expectations of consumers when it comes to online shopping.
The survey was conducted in 10 countries, including the United States, Japan, China, South Korea, and the United Kingdom. It covered a wide range of topics related to online shopping, such as preferred payment methods, delivery options, and product categories. The results of the survey revealed some interesting trends and patterns in the behavior of online shoppers.
One of the key findings of the survey is that consumers are increasingly using mobile devices to shop online. In fact, more than half of the respondents said that they use their smartphones or tablets to make online purchases. This trend is particularly strong in Asia, where mobile commerce is growing rapidly. In China, for example, more than 80% of online shoppers use mobile devices to buy products.
Another important trend highlighted by the survey is the growing popularity of cross-border e-commerce. Consumers are increasingly buying products from overseas retailers, attracted by lower prices and a wider range of products. The survey found that cross-border e-commerce is particularly popular in Asia, where consumers are more willing to buy products from foreign websites.
The survey also revealed that consumers are becoming more demanding when it comes to delivery options. They expect fast and reliable delivery, with many preferring same-day or next-day delivery options. In addition, consumers want more flexibility in terms of delivery times and locations. Retailers who can offer a range of delivery options are likely to be more successful in attracting and retaining customers.
When it comes to payment methods, the survey found that consumers have a strong preference for digital payment options such as credit cards and e-wallets. Cash on delivery is still popular in some countries, but overall, consumers are moving towards digital payment methods.
Finally, the survey revealed some interesting differences in the types of products that consumers buy online. In Asia, for example, fashion and beauty products are the most popular categories, while in the United States and Europe, electronics and home appliances are the top categories.
Overall, the findings of the transcosmos survey provide valuable insights into the behavior of online shoppers around the world. Retailers who can understand and respond to these trends are likely to be more successful in attracting and retaining customers in the highly competitive world of e-commerce.
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- Source: Plato Data Intelligence: PlatoData